With almost 4.48 billion active internet users as of October 2019, encompassing 58 percent of the global population, web presence has become increasingly more important than ever for businesses of all sizes. And a web presence goes far beyond just setting up a web address and a landing page. Your web presence incorporates a blog on your website, social media, business directories, and review sites – your entire digital profile.
Creating content can be difficult, especially in an age where readers merely skim the page and they are only doing so very briskly. When developing your web strategy, a subsection within that should be developing a content marketing strategy. Because optimization tactics are constantly changing and search engine bots are constantly crawling, it is important to update your content regularly. Keep it user-friendly – use headers, appropriately, bullet points, lists, and short paragraphs.
A well-thought-out strategy
Success starts with a strategy. Every move you make online should be strategic. First, determine your audience. Who are you trying to reach? Who are your current clients? What kind of clients would you like to gain in the future? Second, determine your goals. Are you looking to increase your visibility, drive more inbound leads, or to convert more customers? Then, you can start outlining your tactics based on your audience and your goals. For each tactic, be sure to consider your platform – not only is it important to remember this is on the web but to remember what platform your information is being seen on.
Ongoing website optimization
When we talk optimization, we are talking about SEO – search engine optimization. Having relevant content is already part of an optimization strategy, but don’t stop there. In developing a great web presence, you want to ensure that your relevant content is also optimized with the keywords and phrases that your audience will be using to find you. When developing your content, you want to build around these, finding ways to naturally incorporate them.
Review, review, review
It’s good to have another set of eyes to look at your website and digital marketing strategy. This can ensure that your web presence is user-friendly, cohesive, easily digestible, and intriguing. While you might think you have considered all of these aspects, it is really all about the perception of others. Your web presence is something that will constantly evolve, and something you should constantly be thinking about. Let our team help you outline ways to improve your web presence, and help you execute these valuable ideas. #stewswebdesign
A solid Google My Business Page
When you search for a business on Google and on the right side of the screen, a little box pops with information about the business, images, and reviews – this is a Google My Business card. Think of your Google My Business card as a physical business card. It gives a customer or potential customer your business name, hours, and contact information. Oftentimes, this is the first thing people see when searching for you and what they will rely on as it saves them time since it is readily accessible. To enhance your web presence, ensure you claim this card and keep it up-to-date. This will also help improve your search engine optimization.
There’s something to blogging also
If you’re online we’re pretty confident you’ve read a blog before. Whether it was one of your favorite celebrity’s blogs, a company’s blog whom you were looking to purchase from, or just a “how-to” article on a blog for home improvement. Blogs are all over the Internet serve several purposes. Blogs are both informative to the reader and beneficial to the overall business model of the company whose blog it is.
As a small business, the more marketing strategies you can put in place to get your name out there, the better. One easy way to promote your products, your company, and just to gain traffic to your site is by keeping up a blog.
A few benefits of blogging for small businesses include:
- Establish yourself as an industry leader. You can demonstrate your knowledge via your blog. Show your clients why you are the best in the industry, what you know, and the great deals your offer. You can easily give yo
- Boosting your search engine optimization. Major search engines love fresh content and keywords. A blog is an easy way to post fresh content regularly – develop a plan and pick a posting day. You are then constantly giving the search engines new content to crawl through, and then by incorporating keywords, you are making your site more visible to Internet users. In turn, this could increase your revenue.
- Interact with customers, potential, and existing. Whether it is talking about how your product or service can help someone, or explaining to them how to use one of your products or services more efficiently, you are offering potential and existing clients useful information. You can also develop followers this way, people can like and comment on your content and also share it for others to see.
- Connect people to your brand. By giving your brand a face and a personality, users are much more inclined to get involved with your brand as they find something to connect to. A blog is also a great way to show your support for certain causes and issues, also generating a bigger following and gaining more dedicated customers.
Website design is where the rubber meets the internet road
Have you ever had that one pair of reliable shoes that you really enjoyed wearing? Maybe they are running or work shoes and you spent a considerable amount of time on the internet looking for them…
You finally find them and they are just the right color you’re looking for, they seem to fit even better than normal shoes in your size. It’s like they were made just for you. But, of course, over time, wearing your favorite shoes takes a toll on them and eventually, it’s time for an update.
So, you’re able to get a black Friday deal and you buy another pair, they could be the exact same brand and size but maybe you switch up the color this time. Or, maybe you get the same brand but a different style. Getting an update is a good idea every once in a while – from your favorite pair of shoes to your company’s website.
At some point, many things in life can benefit from an update. And, when your website has reached that point, we’d like to help. We’re experienced at website design services and we function as an extension of your team, tapping right into your wants and needs for your website and redesigning it in a way your customers will appreciate.
New website design with continued vision keeps you current
A website redesign can make your site look and feel current
If your website looks like it was designed in 2014 prospective customers may think twice about taking you seriously. It can work to your benefit to redesign your website and add updated content. When we redesign websites we keep track of current URLs so once we’ve designed the new website they’re all intact. Another service our team offers is search engine optimization (SEO) which helps your website come up on the home page in search results for keywords people are using to find your service/product. Google has actually created an algorithm to determine how often new content is added to your site, so maybe it is time to update that homepage and add a blog. Content is king.
Web redesigns are meant to improve the user experience
Here is a tip… always have your customers on your mind – give them the best experience possible and they could become our best cheerleaders. New trends are always coming out – from new social media sites to share content on to new content marketing strategies. Redesigning your website will allow you to incorporate these market changes as they occur.
Give them a reason to revisit your website
Have you ever been to a website that you went to in high school only to realize it looks the exact same? While it might be nostalgic, it also leaves you wondering if they even pay attention to their business anymore. Customers trust a website more that is always updating with current news, trends, and styles.
A great website is the heart of your digital marketing. It is a lead luring, brand identifying, sales-boosting online business generator. Maybe you don’t have a website at all. But even if you’re not living in the digital age, your customers certainly are.
Here’s a shocking fact! According to Deloitte, 80% of US small businesses aren’t taking advantage of available digital tools. This means most small businesses never fully harness their digital potential. So, do you need a website to get your company out there? Absolutely! But, not just any website.
Not All Websites are Created Equal
Think about this scenario. Business A (your business) has a one-page website with your phone number, address, and a brief description of what you offer. It may be a little dull, but nobody will find it offensive. There’s even a picture of your storefront.
Website B belongs to your competition. Their home page gives a short overview of their products and services with attractive images. Clickable links on the page give visitors the option of an “About” page, a product page (a sales page), a blog (for in-depth info), and a contact page. There may even be a pop-up messenger with a chatbot to help answer questions or a click-to-call button.
So, where are your would-be customers going to end up when they look for your type of business online? It isn’t rocket science. They’ll go to the website that is eye-catching, loads quickly and answers their needs and questions in the best and fastest way possible.
A Great Website is Your Online Welcome Mat
Great websites show up on the first of the search engine results pages (SERPS) of Google, Bing, Yahoo, etc. After the visual appeal of your business website, it’s ranking–high or low–in the SERPS will depend on how well it does the following:
- It makes it simple for consumers to find you: Clients shouldn’t struggle to find your business online. What would they ask Google when they look for you? What words and phrases would they type into the search bar?
- Keeps your clients up-to-date: Google rewards relevance with a higher ranking. Your content should be current as well as helpful, useful, and engaging.
- Makes it easy for customers to trust you: Successful marketing wisdom tells us that clients want to do business with businesses they know, like, and trust. Over 75% of consumers acknowledge that a company’s credibility depends on its website. First impressions count!
Internet use was already up, but during the pandemic, it skyrocketed. Customers had to adapt as health concerns forced more and more consumers online to get the things they needed.
Traditional Values, New Venue
Once smaller, local businesses could rely on word-of-mouth for turnover. Now, they have to expand online where they can connect with their local, housebound customers. And, these consumers have become tech-savvy, fast! Just look at how Zoom took off? Whole families meet online for birthdays, and Grandma has virtual coffee mornings with her book club.
Although the pandemic has forced consumers onto the web, it doesn’t mean everything has changed. People may be afraid to go out, but they still need products. If you have an online presence, you will be able to meet your customer’s needs. For your business to grow, you need loyal customers and plenty of prospects. That’s the first job of a great website; building relationships with potential clients, strengthening ties with your existing customers, and attracting new consumers.
How a Great Website Benefits Your Business
Tell people about your business and the first question they’ll ask is, “What’s your website?” Your business website is where your digital marketing starts. It is the place would-be customers find out about you and your brand. Don’t forget that people will judge your credibility by the look and feel of your website. A well-designed website gives you and your brand authority; it’s where consumers get to know, like, and trust you.
Word of mouth is a terrific marketing tool that works beautifully for business websites. Collect comments from satisfied customers and display them throughout your site to build trust and boost sales. When you are trustworthy, you can gather data (like email addresses) from potential clients and cultivate their interest with free information and special offers. You can also strategically target your existing customers through your website by collecting their email addresses to access specials or monthly newsletters.
Make your website easy to find online, and your business becomes visible to more people in your area and even those outside your vicinity. In this way, a business website expands your potential customer base; folks in the next town, county, or even the next state can find you online and order from your business. Need help, give us a ring.
Products, Services, and Building Your Brand with Your Website
Apart from making your brand more visible, a professional website gives it credibility. Without a website, your brand is nothing but a small, local store. No matter how good the products you sell or how efficient the services you offer, only a handful of people will ever know about it.
With a website, whether you sell products or provide services, you’ll be able to present them in the best possible light. Presentation is a crucial factor in whatever you’re selling. For a small, local business, every customer matters. This is where your business website lets you showcase your offerings in original and appealing ways. You have the creative freedom to display your service or product the way you want. Striking images, downloadable PDF directions, even video demonstrations are possible. The sky’s the limit!
And this is how you hook the consumer. By engaging them with valuable content and a great user experience, you establish a base of loyal customers. Rinse and repeat, and they will never go anywhere else to buy.
SEO and Other Tools
Your business can benefit from Google searches. Having a website is the entry ticket for getting into Google’s search listings, making it easy for clients to find you.
A good web designer will set your site up with keywords and search terms that get you ranked in the SERPS. Your business will reap the rewards of ranking high in Google search results. At My Basic LLC, we have the experience and qualifications to set up a quality website for your business.
Search engine optimization is a vital part of any business’s branding strategy, requiring a proactive approach. It’s a marketing tactic that’s so important most businesses need professional help to figure it out. Now, you might be wondering why it matters. In the old days, before doing business with a company, clients would first check out its background.
But the times have changed. Today, clients are smart; they can find everything they need to know on the Internet. What your business is and how well you do it is there for all to see. Review sites like Yelp will also have comments–both good and bad–about your company. A great website designer will set up the best SEO, so your business comes up with the SERPs’ top results. Potential clients can’t help but be suitably impressed. When your website ticks all the boxes for engagement and user experience, they’ll be eager to do business with your company.
The Bottom Line
In 2021, online marketing is the most cost-effective and efficient option to promote your business. To do this successfully, you need to have a website. It’s the heart of your business. Hiring a traditional marketing team and spending a packet on promotions and ad campaigns means more work and higher costs. Most small local businesses can’t afford this, and it won’t reach their customers.
Great websites are open for business 24 hours a day, seven days a week, 365 days a year. As a result, clients can reach out to you at any time, both day and night. This is where consumers find out who you are, what you sell, and how to contact you. A well-designed website is budget-friendly and gives measurable results in a fraction of the time. With a custom-designed site, you send a clear message to your customers and competition that you are a company worth watching.
Your business needs a website, and now it’s easier than ever to get one. To get the best bang for your buck, you need web designers who understand your locality, your clientele, and the issues you face. Make getting a website your top priority. It’s the one thing you can do today to help your business be more successful.
Are you in the process of wanting to get your website redesigned or built? Our website design services team would like to help. Call us today for your complimentary consultation at 404-477-4512 or visit us at: https://www.stewswebdesign.com